Matcha: an Ippodo Story -- Winner of the Audience Choice Award and Food Film Makers of the Year Award at the NYC Food Film Festival 2015
In Matcha: an Ippodo Story, director Michael McAteer transports viewers to Kyoto, Japan for an intimate matcha experience with Ippodo Tea. Owned and operated by the Watanabe family for nearly three centuries, Ippodo has upheld the culture of matcha since they began handpicking tea in 1717. The short film is the first to document Ippodo's story. It beautifully depicts the cycle of tea from harvest all the way through to the Japanese tea ceremony, and the family at the heart of it all.
The short film had its world premiere at this year's Food Film Festival in New York City to much acclaim, and Ippodo is happy to now share the film.
Enjoy this Matcha Moment!